7-day free trial on any Yahoo! Personals plan

The Yahoo! Personals Internet dating service is for singles who want to add romance to their lives. Join the Yahoo! Personals site, meet local singles, and start having the kind of first dates that lead to second dates... and beyond.

Did you know that our Personal’s advanced links convert at a much higher rate than our standard banners?   That’s right; our top advanced link boasts a 3-month EPC of $59.37.

Personal’s advanced links allow your users to enter specific profile criteria within an ad unit on your web site.  From there the user will be directed to Yahoo! Personals with profiles based on the criteria they entered.  Since users are sent to highly targeted pages based on criteria they set, they’re much more likely to find what they want.  This translates to more Yahoo! Personal’s subscriptions for you!

You can easily add Yahoo! Personal’s advanced links to your site with a snippet of HTML code found in Commission Junction.

We’ve just updated our Personal’s geo feed to feature 5,289 unique landing pages for specific cities and states across the United States.  With the Personal’s geo feed you’ll now be able to send traffic to highly targeted landing pages focused around a specific city or state.

For example, you can now you can send traffic to a Yahoo! Personal’s page dedicated to singles in Levittown, PA:
http://personals.yahoo.com/us/PA/Dating-Levittown-24048492.html

We have 5288 more URLs just like the one above in various cities and states, so follow the instructions below to get started:

You can pull specific links from the Personals Product Catalog via your CJ Account Manager:

• Log into your CJ Account and click on the “Get Links” main tab.
• Select the “By Relationship” sub-tab, which will bring up a list of all of your joined Advertiser programs. 
• Locate the Yahoo! Affiliate Program in the list of your advertisers and click on the “View Products” link.
• Since our product catalog contains more than 1000 products, you can narrow your search by using the keyword search field.  For example, if you type “Las Vegas” into the search field, your search will return 10 different landing pages associated with that city.

If you would like to receive an automated data feed of our complete Personals Product Catalog, or if you simply have questions regarding how to find specific personal landing pages through the interface, shoot us an email to the Yahoo! Affiliate Program inbox at yahooaffiliate@cj.com.

Interested in expanding your Yahoo! Personal’s search engine marketing campaign?  We’ve put together an extensive list of high-valued keyword terms to distribute to our partners.  This list includes keywords based on: Sexual Preference, Singles, Geo Targeting, Ethnicity, Marital Status, Religion and other Long Tail Terms.

If you are interested in receiving the list of Personal’s keyword terms, please email us at Yahoo! Affiliate Program inbox at yahooaffiliate@cj.com.

Yahoo! Personals Product Features

Users can add up to 10 photos to their profiles, upload photos from multiple file formats, and add captions to their pictures. All our captions are completely searchable, enabling photo captioning to feed right into search and keyword search as a discovery tool.

Features include:

• Side by side comparison
• All profile information on one page
• Prominent communication features
• Customizable “Quick View”
• Photos Featured prominently

Yahoo! Personals now limits users to one profile view before requiring the creation of an online dating profile. This clearly sends the message that Yahoo! Personals is about serious daters seeking other quality singles.

Yahoo! Personals users now receive emails with details on other users who have seen their profile. Over half of all new profiles created have opted into program.

All safety features have always been in place, but are now wrapped into one program.

Elements include:

• Member-controlled privacy
• Profile screening
• Mandatory membership
• Community Reporting
• Member Education

Yahoo! Personals provides users with related articles and dating tips to help them make the most out of their online dating experience. In addition, users are able to generate comments and ratings on all articles.

From our latest research, we know that it’s important to avoid words like “flirting” and “most visited dating site”.

Favorite messages tend to offer reassurance about one or more of the following:

• safety
• compatibility
• seriousness of users intentions
• authenticity

In contrast, least favorite messaging raised questions about the selectiveness and seriousness of the service/users by focusing on:

• large size
• easy access
• fun, flirting