Build a better business with us.

We'll provide you with the tools and services you need to build a search business on top of our technology platform. Whether you're an advertiser, agency, technology provider, or independent developer, we have the right API Program to meet your growing needs.

Want to learn more about what our APIs can do for you? Click here.

What are the main benefits?

Open access for all
We offer a Developer Program free of charge that provides access to our APIs. Join our online support community to help get started and receive insight and feedback from other developers.

A competitive advantage
Leverage your marketing expertise and our reliable platform to create strategic solutions for your specific business needs.

Select the API Program that fits your needs:


Developer ProgramAdvertiser Program
Provides open access to anyone who wants to prototype and create innovative solutions on top of our technology platform. Check out what our Yahoo! Developer Network has to offer.

Learn More
Enables you to create tools that simplify campaign management, and find new, innovative ways to create deep integration between your technologies and our search marketing campaigns.

Sign Up
  • Sign up for the Advertiser Program API

    Sign Up

     
  • Visit the Technology Portal

    Check out the latest updates to our resources and documentation.