Advertiser & Agency Solutions

Discover the power of Science + Art + Scale. Inside Yahoo!’s labs, we break down the science of your online business—mining data, tracking and analyzing metrics, and measuring insights—to precisely target the audience you want. In art mode, Yahoo! engages consumers through creative ad technologies and formats, innovative online ads, and premium content experiences. And with its awe-inspiring power of scale, Yahoo! reaches the qualified audiences you want at incredibly vast numbers.

Search

With the new Yahoo! and Microsoft Search
Alliance, beat other businesses to the punch
and get your site or store in front of ready-
to-purchase consumers first.

Targeting Tools

Hit the bull’s-eye and capture a qualified,
vast audience with valuable solutions such
as geographic, demographic, and behavioural
targeting.

Display Ads

Create eye-catching display advertising with
innovative solutions such as Rich Media and
Smart Ads, and tap into Yahoo!’s deep
consumer insights and industry-leading
targeting to reach the high-volume audience
you want.

Insights

Uncover emerging trends and trigger
consumer action using Yahoo!’s innovative
insights, culled from consumer data and
industry research used to understand and
reach audiences in meaningful numbers.


Mobile Ads

Extend your reach and spread the message
of your brand to phones, PDAs, and other
devices with innovative mobile ad solutions.

Analytics Tools

Let Yahoo! do some serious number crunching
to track and report the ever-changing insights
of your brand and measure the success of
your business.

Yahoo! Direct Response

Driven by advertisers, agencies, technology
partners, publishers, and other innovators of
the industry, Yahoo! Direct Response offers
its members the tools and services to buy and
sell ads that target quality audiences at high
volume, resulting in better ROI rates.

  • Search Alliance



    Two leaders in technology and online services, Yahoo! and Microsoft, are working together to bring you a powerful new choice in search advertising.  Soon, you’ll be able to reach even more of your customers, with less time and effort.
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