What's on display? Is display dead?
Presented by Yahoo! Canada and featured at DX3 2013
Date Published: March 2013
Contrary to popular belief, display advertising isn't dead. It's alive and well and can be effectively used to drive awareness and engagement, and is a key part of the overall path to purchase... just as long as you're doing it correctly.
Yahoo! Canada created a research piece that details what's cutting through and what's being ignored in display advertising.
Full Presentation: Open
Content Connections
Presented by Yahoo! Canada and featured at Ad Week 2013
Date Published: Jan 2013
Internet users surround themselves with content. But how do you connect to the content you want? Whether it is TV or newspaper, radio, magazines or online, quality content plays a huge role in our daily lives.
While the internet allows consumers to explore everything under the sun, content remains of greatest importance to them, from news to sports analysis, finance reports to lifestyle sections.
Yahoo! Canada developed a study to gain a better understanding of how Canadian consumers look for quality content online, how they engage with it across devices, and why this is important to marketers.
Full Presentation: Open
English 2-Page Summary: Open/Download
French 2-Page Summary: Open/Download
Video Evolution, From Primetime to All the Time
Presented by Yahoo! Canada
Date Published: May 2012
Internet users are evolving into internet viewers. Billions of online videos are viewed everyday – many of them short-form clips of just a few minutes – including music videos, news reports, trailers, home videos of cats playing with boxes and all the bizarre productions the internet has provided an outlet for. Online short-form video has grown exponentially over the last three years, and is increasingly profitable.
But for media owners and advertisers there are still significant knowledge gaps regarding the hows and whys of short-form video viewing. Earlier this year Yahoo! carried out a research project into this fast-changing marketplace. The aim was to gather the knowledge to talk effectively to advertisers about how to make their messages targeted, cost-efficient and relevant to consumers, while maximizing their return on investment.
English 2-Page Summary: Open/Download
French 2-Page Summary: Open/Download
Ah, the red carpet! The stars! The glitz! The glamour! The ratings!
Well, they were OK, anyway. The 84th Annual Academy Awards broadcast enjoyed a small 4% overall bump this year over last (after losing 10% in 2010), according to the Hollywood Reporter, though "red carpet" coverage was down 11% in the half hour leading up to the big show.
Things were looking up on Yahoo!, however. Overall, Yahoo! notched a 20%
increase in pages views on Academy Awards-related coverage this year over last. In
addition, during the month of the awards, Yahoo!
enjoyed a 132% spike in unique users and a 263% jump in time spent. Yahoo!
Movies attracted 1.2 million+ unique visitors during the month and users
consumer over 17 page views per visit.*
If you're interested in getting your brand message integrated into Yahoo!'s 2013 Academy Awards coverage, it's not too early to start planning. Contact your Yahoo! account directors for details on the opportunities to integrate with this or one of our other major events.
*Source: Yahoo! Internal Data February 2011 vs February 2012
Download Infographic hereSocial Media Week Toronto 2012
Presented by: Yahoo! Canada
From Like to Love: How Social Media has Changed the Marketing Relationship Forever
Elements of Social Networking have changed our society and the way we think. In a short number of years many of us have revealed our true identity on the internet, formalized connections with new and old friends, and are learning to manage digital persona’s that have implications beyond what we are used to in the physical world.
As businesses adjust to new information and new ways to speak to customers, basic interpersonal skills will overtake traditional marketing tactics and elements of romantic Love and courtship can guide the way.
Coverage in Marketing Magazine: Open/DownloadCoverage in Media In Canada: Open/Download
Full Presentation: Open/Download
Introducing Rich Ads in Yahoo! Canada Search and Bing
Search results aren't just for ads anymore. Find out how using images, videos, multiple page links and other interactive features, create a more engaging user experience for your prospective customers - and can help drive more them to your site.
Build a stronger brand presence by appearing first, and prominently, on Yahoo! Search and Bing.
Download the Rich Ads in Search one-sheet here
Electronic Arts Inc Case Study: Open/Download
Hewlett-Packard Case Study: Open/Download
Hyundai Case Study: Open/Download
An Ad Is Not Just An Ad 
Presented by Yahoo! Canada and featured at Ad Week 2012
Date Published: January 2012
Ads are a key source for connecting consumers to new products and brands. However, not all ads are equal or have the same effectiveness. So how do you make sure yours is remembered and reaches its target?
Yahoo! Canada developed a study to gain a better understanding of how choosing the right ad format and environment will have the highest impact on ad performance.
Full Presentation: Open/Download
English 2-Page Summary: Open/Download
French 2-Page Summary: Open/Download
Getting it Right with Digital Media
Date Published: December 2011Paula Presley, Executive Director of Sales at Yahoo! Canada, shares how marketers should leverage digital media in the December issue of Direct Marketing News.
Download the full article here
Presented by Yahoo! Canada
Date Published: September 2011
Health and wellness is an increasingly integral part of daily life for Canadians, especially women. In turn, the health and wellness category has become an attractive market for advertisers, with over 1 billion dollars spent in 2010 on advertising by companies involved in healthy living. In order to help advertisers better understand this important target audience, Yahoo! Canada developed a study to look at the role that health and wellness plays in Canadian women's lives.
More info>>
Full Presentation: Open/Download
Webinar Podcast: Open/Download
Retail Reconnaissance: Canadians' Retailer Search Intent
Presented by Yahoo! CanadaDate Published: September 2011
According to Statistics Canada, Canadians like to “window
shop” online and more are buying online. But more does not necessarily mean a
significant amount. People use retailers’ website nearly as frequently as they
visit their stores, but the majority still prefer to buy in-store. This
research aims to gain a better understanding of how Canadian consumers engage
with retailers online and the implications for retailers.
Full Presentation: Open/Download
Mobile Modes: How to Connect with Mobile Consumers
Presented by Yahoo!Date Published: August 2011
Yahoo!'s new whitepaper helps marketers understand how to connect with mobile consumers, providing valuable insights into mobile search and display advertising best practices: when, where and why consumers use the mobile web; how to optimize your mobile advertising by consumer behaviour; and how to advertise in the right context, near the right mobile content.
Open/Download
Capitalizing on the Creative Canvas
Presented by Yahoo! and Innerscope
Date Published: June 2011
Yahoo! Insights aimed to understand how marketers can capitalize on new digital creative canvases by understanding how ads resonate emotionally with consumers. By looking at how consumers respond at a non-conscious level to specific elements within the ad units, 5 best practices emerged for how advertisers can leverage larger online ad units to achieve their marketing objectives.
Consumers Know Best
Presented by Yahoo! Canada
Date Published: June 2011
Yahoo!’s new research study reveals that as the media landscape continues to evolve, brands must be nimble and align with consumer information needs at each step along the path to purchase or risk being left behind.
Full Presentation: Open/Download
Coverage in Backbone - Does Social Media Work?
Case Study: Belk
Presented by Yahoo!
Date Published: May 2011
How does a venerable, 123-year-old department store re-brand itself online for the 21st century? It turns to Yahoo!, the premier digital media company.
The Yahoo! Canada Finance Audience
Presented by Yahoo! Canada
Date Published: March 2011
Did you know that 80% of Canadian Yahoo! Finance users own their homes? Learn more about the highly engaged 2.2MM unique visitors who visit Yahoo! Finance each month.
Whitepaper: The Role of Mobile Devices in the Shopping Process
Presented by Yahoo! Canada
Date Published: March 2011
Mobile phones present a tremendous opportunity for marketers to reach a captive, commerce-oriented audience while they are shopping. A recent in-depth Nielsen whitepaper, commissioned by Yahoo!, helps advertisers understand the opportunity of mobile Internet shopping behavior in the US.
Optimization Session for Yahoo! Search and Bing Advertisers
Presented by Yahoo! Canada
Date Published: February 2011
At the end of February, we hosted a client session on how to optimize your search campaigns on Yahoo! Search and Bing. If you didn't get a chance to attend, check out the presentation for information on recent adCenter updates, as well as tips and tricks to ensure a successful search campaign.
Visa Finds Digital Gold with "Go World" Campaign
Presented by Yahoo! Canada
Date Published: December 2010
Whether it’s the Internet or television, surfers and viewers alike tune in to consume the latest Olympic Games content, but not necessarily to engage with advertisements. Visa therefore sought to convey its “Go World” message during the Winter Games in a highly integrated and creative format that connected and engaged with consumers.
Worldwide Pilot of Yahoo Log-In Page Ad
Presented by Yahoo! Canada
Date Published: November 2010
GM collaborated with our US counterparts’ Digital AdVentures program to pilot a next-generation ad format: a new, beautiful digital canvas that took over the entire Yahoo! log-in page. This format is now also available in Canada.
Winning on Occasion: Occasion-Based Advertising Online
Presented by Yahoo! Canada
Date Published: October 2010
When it comes to wooing a customer to your way of thinking, timing is everything. A Yahoo! and MediaVest Study reveals how to advertise to Canadians online by occasion.
Yahoo! Mail and Macy's Case Study: Pullover and Smart Ads
Presented by Yahoo! Canada
Date Published: September 2010
Macy's became the first retailer to launch a Pullover Ad in Yahoo! Mail, taking over the entire page of the user's inbox with an engaging digital version of its Memorial Day circular. Using Yahoo!'s Smart Ads technology, the campaign dynamically generated creative for different audience segments.
Take the Purchase Plunge Online
Presented by Yahoo! Canada
Date Published: August 2010
What if it’s not just the weak economy getting in the way of consumer spending? A study reveals consumers’ thinking has shifted, and online messages need to catch up.
Yahoo! Canada World Cup
Presented by Yahoo! Canada
Date Published: July 2010
Yahoo! Canada scores with the World Cup, delivering a deep, rich and engaging sports experience to Canadians.
Mont-Tremblant Case Study: Smarter Marketing with Smart Ads
Presented by Yahoo!
Date Published: May 2010
Vacation destination Mont-Tremblant used Smart Ads to offer dynamic, custom ads to its customers. CTR outperformed traditional comparable display ads by 200%.