Yahoo! Network
Large-Scale InteractionThe Yahoo! Network comprises of the many
Yahoo! sites, such as News, Finance, and Lifestyle, plus a network of
top-quality partner sites that together deliver powerful data,
insights, and targeting tools to help you find the right audience at
the right time to increase your brand awareness or meet your
performance campaign goals.
The Network gives you and your online business access to
42 million* UK Internet visitors.
Join the Club
Using the power of quality content, the Yahoo! Network creates value for marketers by offering;
- Uunduplicated reach across a leading network, anchored by some of the largest web properties in the UK
- A
network of managed sites, including many of the comScore top 250, to
create a quality environment for large and brand-focused advertisers.
Science + Art + Scale
The Yahoo! Network delivers the scale to realise your ambitions.
Meet your campaign goals with a combination of next-generation
technology, a deep understanding of audience behaviour and insights,
immersive creativity, and quality scale that drives results.
Related products: Demographic Targeting, Behavioral Targeting, Geographic Targeting
How and Where to Use the Yahoo! Network
Yahoo!, in partnership with third-party data providers, is going
beyond traditional online targeting by offering a unique opportunity to
reach a sophisticated set of demographic, lifestyle, and psychographic
targets.
Use the Yahoo! Network to:
- Reach audiences that are more receptive to your products or services
- Leverage your specific customer segmentation and data to maximise the effect of your targeted advertising across Yahoo!
- Achieve scale and ROI with Yahoo!’s large and deeply engaged audience.
*Source: comScore January 2012