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Latest News
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Behavioral Targeting
Delivering the latest in advertising products to customersthe industry, Yahoo! Maktoob has announced yet another innovative tool to improve the results of advertising campaigns run across its network. Click here for more.
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Scalable Performance Advertising
As part of our series of innovative advertising products being introduced to the region, Yahoo! Maktoob unveiled the latest in Science + Art + Scale, with a focus on scalability to bring a new level of effectiveness to campaigns. Scalable performance advertising, also known as Direct Response, is ready to be launched in the MENA market. Click here for more .
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Yahoo! Maktoob Research: Connectonomics
Although the title would suggest, this study is not about men-women relationships, but actually about what Arab women NEED, which CHANNELS Arab women use to address those needs, and how marketers can CONNECT with them... Read More
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