DSS - We ran a 2 month campaign on Yahoo! Maktoob to promote the theme and excitement of the Dubai Summer Surprises, the leading summer fiesta in the region. Standard and Rich Media banners ran on the site creating awareness and enticing users to know more about the promotions, surprises and entertainment during the festival for the whole family. Branded takeovers with special execution banners were launched on Alfrasha and Yahoo! Maktoob Homepages. Traffic was driven through other rich media components as well which included downloadable widget, branded events calendar, countdown clock and fixed placement ads on our Travel section. .