Combining the power of quality content, an invitation-only network and a top performing exchange platform, the Yahoo! Network creates value for marketers. With data from millions of users, Yahoo! offers powerful reach and frequency to help advertisers achieve both ROI and branding goals. It includes:

• Unduplicated reach across a leading network, anchored by some of the largest Web properties in the world.
• A network of managed sites, including many of the comScore top 250, to create a quality environment for large and brand focused advertisers.
• A partnership with the Right Media Exchange platform, offering flexible solutions for performance marketers, including dynamic CPM pricing and an auction-driven marketplace.

Effective Reach and Frequency

With millions of unique users and billions of monthly impressions, the Yahoo! Network delivers high scalability for targeting and a deep understanding of audience behavior and insights. With the highest frequency of any network, Yahoo! users visit our pages more often. High reach and frequency creates less competition for valuable consumer attention with the potential to reach your ideal audience and optimal exposure to help drive conversions.

Unique Data and Actionable Insights

With the Yahoo! Network’s breadth of insights and reporting, advertisers can learn more about their campaigns and targeted audiences. Yahoo!’s advanced data-enabled targeting solutions provide actionable insights to help make an impact on future campaigns.

Strategic Partnerships to Reach Your Audience

Yahoo!, in partnership with third-party data providers, is going beyond traditional online targeting by offering a unique opportunity to reach a sophisticated set of demographic, lifestyle and psychographic targets:

• Reach audiences that are more receptive to your products or services.
• Leverage your specific customer segmentation and data to maximize the effect of your targeted advertising across Yahoo!
• Achieve scale and ROI with Yahoo!’s large and deeply engaged audience.