Please read this policy to understand what information may be
collected, how it will be used, and what choices you have regarding the
use and sharing of that information when using Yahoo!’s sites relating
to search marketing, including those at
http://searchmarketing.yahoo.com/en_GB/index.php (the “Sites”).
The Sites are the property of Yahoo! UK Limited, a company
incorporated in England and Wales (company number 03971525) with its
registered office at 5th Floor, 125 Shaftesbury Avenue, London WC2H 8AD
and its licensors. Yahoo! UK Limited is a subsidiary of Yahoo! Inc.
By using the Sites, or agreeing to our Advertiser Terms and
Conditions if you wish to submit any listing for paid inclusion in our
search engine or index for the advertising of goods or service using the
Sites you agree to the collection and processing (including disclosures
and international transfer) of information about you in accordance with
I. Types of information we collect and how we use it.
We may collect the following information (and such information will
be processed by either paper or automatic means in strict compliance
with current applicable law on privacy and in accordance with this
1. Contact Information:
For persons signing up to our Advertiser Terms and Conditions
(“Advertisers”), we may collect business contact information and other
information about you, such as your name, email address, telephone
number and address and other work-related information.
2. Email addresses and related information
There may be opportunities for visitors to the Sites to sign-up to
receive email communications by opting in to receive email marketing
messages. Visitors may subscribe by providing an email address and other
requested information and agreeing to our use of information about them
provided by visitors and Advertisers to send them information about
other products and services provided by Yahoo! and our group companies
offering Yahoo! products and services, provided that you have consented
to receive such information. We may use a sub-contractor acting on our
behalf (e.g. a supplier of email delivery services) to send you such
information. Recipients of email marketing messages will have the
opportunity to unsubscribe from future messages from us or third parties
acting on our behalf via the link(s) provided within the relevant
message. For the avoidance of doubt, we will ensure that under its
contract with us any such third party is obliged to: provide guarantees
of security; act only on our instructions; and comply with the same
security requirements which apply to us.
There may be opportunities for visitors to the Site to use other
Yahoo! products or services for which information about you is required.
This information will be used in accordance with any applicable privacy
policy and/or terms of service.
3. Cookies and web beacons
When you visit the Sites, cookies and web beacons will be used as follows:
A cookie is a text-only string of information that a website
transfers to the cookie file of your computer’s hard disk so that the
website can remember who you are/recognise your computer.
A cookie will typically contain the name of the domain from which the
cookie has come, the “lifetime” of the cookie, and a value, usually a
randomly generated unique number.
- access your information when you "sign in" so we can provide you
with customized content or remember the last page you visited in one of
our search marketing products or services;
- keep track of preferences you specify while you are using any of our search marketing products or services;
- display the most appropriate advertising banners and content, based on your interests and activity;
- provide general internal and customer analytics;
- conduct research to improve any of our search marketing content, products and services;
- support security measures such as requiring re-logging into one of
our search marketing products or services after a certain amount of time
- assist in identifying possible fraudulent activities.
You can configure your browser to accept all cookies, reject all
cookies, or notify you when a cookie is set. Each browser is different,
so check the "Help" menu of your browser to learn how to change your
If you reject all cookies, your use of any of our search marketing
products or services on the Sites or Yahoo! domains outside of the Sites
that require you to "sign in," may be unstable or inconsistent with the
user experience intended, and you may not be able to take full
advantage of all offerings.
(b) Web beacons
Web pages may contain an electronic file, called a web beacon, that
allows a web site to count users who have visited that page or to access
certain cookies. We use web beacons within our network in order to
count users and to recognise users by accessing Yahoo! cookies. If
cookies are rejected by the end user, the web beacon tracking technology
will still operate but will not be able to link a specific browser’s
activities from one session to another session.
(c) Other uses of Cookies and web beacons
We offer Advertisers tools that allow them to better understand the
performance of their online marketing campaigns with us (“Yahoo!
To use these Yahoo! Analytic Tools, an Advertiser may add Yahoo!
Analytic Tools web beacons to their web sites. These web beacons are
electronic files served by either perf.overture.com or yahoo.com that
enable us to collect anonymous information from visitors to the
Advertiser's sites via cookies. These web beacons collect only anonymous
non-personally identifiable information and the URL of the web page
where the web beacon is located. We maintain data separately for each
The data collected are used to create aggregate reports for our
advertising clients. No individual level data is shared with the
In addition to the above, our email delivery vendor may employ web
beacons and cookies within HTML email messages sent on our behalf.
If you choose, you may opt-out from the collection of the information
referred to in (c) above via web beacons. Cookies will need to be
enabled for the opt-out to function.
Note: This opt-out applies to a specific browser rather than a
specific user. Therefore you will need to opt-out separately from each
computer or browser that you use. Additionally, the opt-out applies to
web beacons only and not to other tools and cookies used by Yahoo!.
4. Promotions and sweepstakes
From time to time, we may sponsor or host promotions and sweepstakes
where we collect information about you. Use and sharing of this
information will be disclosed in promotion and sweepstakes rules or on
the page where you sign-up.
5. IP addresses and information specific to your computer
We log IP information when you visit our Sites. In addition to this
information, we collect information that your computer's browser
automatically reports to us such as information about your operating
system and browser version. When your web browser or email application
requests a web page or email from another computer on the Internet, it
automatically gives that computer the address where it should send the
information. This is called your computer's "IP address." (IP stands for
"Internet protocol.") For most users accessing the Internet from a
dial-up Internet service provider (ISP), the IP address will be
different every time you log on.
We receive IP addresses from all users because this information is
automatically reported by your browser each time you view a web page. It
is, however, possible to trace the user with the assistance of the ISP.
IP addresses may be used for various purposes, namely to:
- provide targeted advertisements and personalised services to users based on their IP address;
- review fraudulent activity;
- diagnose service or technology problems reported by our users or
engineers that are associated with the IP addresses controlled by a
specific web company or ISP;
- provide analytics with respect to users from specific countries or regions of the world;
- log a request on our servers when a Yahoo! web page is requested and
viewed, with information including the IP address of the computer that
requested the page.
II. Information Sharing and Disclosure
We may share information about you if Yahoo! is acquired by, acquires
or is merged with another company. In this event, we will notify you
separately before information about you is disclosed and becomes subject
information about you to our group companies or joint ventures
worldwide. More information on Yahoo! group activities and companies is
available here: http://info.yahoo.com. Yahoo! may (for general data
management and account administration purposes) also transfer
information about you to a jurisdiction, including the United States of
America, Japan and Korea, which may not provide the same level of
protection for that information as your jurisdiction.
Yahoo! has implemented reasonable technical and organisational
measures designed to secure your personal information from accidental
loss and from unauthorised access, use, alteration or disclosure.
However, the nature of the Internet is such that information may flow
over networks without appropriate security measures and may be accessed
and used by unauthorised persons.
Please note that we may also share information in the event that we
are asked to respond to court orders or other legal processes, or as
otherwise required or permitted by law.
We may update this policy from time to time. We will notify you about
significant changes in the way we treat personal information by placing
a prominent notice on this site or contacting you in writing (including
The Sites are not targeted at children and are not intended for use by children under the age of 13.
The provision of information about you is entirely voluntary and you
have the right not to provide information, although this may affect your
use of the Sites, or Yahoo! products or services.
Subject to applicable law you have the right to receive certain
information as to whether or not information about you is collected and
processed by Yahoo! and to obtain a copy of such information that is
sought. You also have the right to require that information, where
appropriate, be erased, blocked or made anonymous (although this may
affect your use of the Sites, or Yahoo! products or services) or to have
data updated or corrected.
Yahoo! is not responsible for the practices or policies, or content,
of web sites other than the Sites or other sites with the Yahoo! domain,
including site which link from the Sites or other sites with a Yahoo!
domain. The treatment of information by those other sites may not adhere
If you have any questions or wish to contact us about this Privacy
Policy, or about your information which is held by us, or if you want to
change the sort of information about you that we may have collected,
Business and Legal Affairs
Yahoo! UK Limited
125 Shaftesbury Avenue
London, WC2H 8AD