Yahoo! Search Marketing drove significant web traffic to 3M’s website. 16 times web traffic increment observed as campaign runs without daily capped budget and yet remains an affordable advertising medium.
 
 

3M is a globally diversified technology corporation specialized in offering consumers to business communities with innovative products and services

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  • Yahoo! Search Marketing’s account manager generated brand, generic and product-related keywords to promote 3M’s products
  • Daily spend limit removal was recommended to increase the traffic for 3M’s website
  • Yahoo! Search Marketing provided valuable insights and recommendations to optimise and improve 3M’s marketing campaign
 Since the launch of 3m.com campaign, it has produced the following results:
  • 3M saw a significant increase in traffic to website, leading to greater exposure and visibility for 3M's products.
  • Yahoo! Search Marketing has helped to make the most of 3M’ online investments by delivering affordable cost per click and exceptionally good click-through rates.