Advance Match is a new feature to the Keyword Match Type that helps provide more exposure for your business in a fraction of time and effort!

Unlike the Standard Match which only displays your ads for exact matches, singular/plural variations and common misspellings of your keywords, Advanced Match extends your reach by displaying your ads for a broader range of search related keywords.


Here’s a simple illustration:

If you advertise on the keyword “plasma television,” your ad may be displayed for the following search queries:




To secure a competitive advantage for your campaign, make the most of the Advanced Match feature
with excluded words
to target searches that are relevant to your business.






What are the benefits of using Advanced Match:

  • Greater exposure for your business
  • Generate more targeted sales leads for your ads
  • Saves time and effort without having to bid for additional keywords
  • Maximise relevant listings with use of excluded words

  • Start advertising
    from $1 a day

    Sign up Now!

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