Using The ApplicationThis provides Help information for each of the screens that you work with when you log in to your Sponsored Search user interface. These are the topics that you see when you click on Help from within your Sponsored Search account.Understanding The BasicsSearch engine marketing and Sponsored Search account basics for first-time advertisers,including details of our Editorial Guidelines. Improving Your ResultsDetailed tips and optimisation strategies tailored for specific account objectives and industries.Advanced TopicsTips and information on advanced features that are currently available to our higher spending advertisers only. When your account reaches a certain spend level, these features can be enabled in your account.TrainingRegister for our free webinar training and self-guided tutorials to help you increase yourexpertise and the performance of your ads. FAQsAnswers to Frequently Asked Questions about the management of a Sponsored Search account.
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