Getting your business prominent placement in search results is made easy with Yahoo! Search Marketing - one of the industry’s most comprehensive suites of search marketing and related products. The geo-targeting feature of Sponsored Search enables you to display your ads to potential customers located or interested in particular geographic areas within the Southeast Asia market selected for your account1. You can promote your business to an entire market and/or customers by specific countries.
How does geo-targeting work?
You can select your geographic targets during the sign-up process, and easily change or add to your list of locations later when you log into your Sponsored Search account. Your geo-targeted ad may then be served to users based on one or more of the following:
User's location: A search is conducted from your targeted location.
Interest location: A user includes the name of the location as part of the keyword they search.
Who can benefit from the Sponsored Search geo-targeting feature?
- Small businesses that want to drive traffic to their physical shop or office
- Service-oriented businesses or individuals, such as plumbers or estate agents
- Regional businesses looking to target customers interested in products and services in a specific physical location
- Large businesses that want to drive customers to their web site and/or physical shop locations
- Please note that geo-targeting accuracy is not guaranteed and may vary depending on various factors, including the level of targeting selected.
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