Yahoo! Search Marketing delivers compelling results for Consumer Electronics

Consumer Electronics represents one of the top verticals for search advertising. Gain deeper insights on how Yahoo! delivered an impressive campaign performance, bringing lower CPCs, CPVs, and CPPVs.

Search is the starting point for majority of bank customers who research online

Search engines are one of the important sources of information when researching financial topics. Take a look at Yahoo! Search Marketing Finance Survey which will explore in-depth on how the Internet reaches out to the banking clients at different points of their purchase cycle in Singapore and the impact of ‘search’ on actual buying behavior - linking research online with purchase offline.