Yahoo! Advertising Solutions

Yahoo! Smart Ads

Combining the Power of Yahoo! User Data with Leading Dynamic Creative

 

Yahoo! Smart Ads delivers the right messages and products to the right audience at the right time, helping achieve your brand and performance objectives.

• Dynamic ads personalized and optimized for each individual
  
• Thousands of creative executions from one ad
  
• Deep audience insights and reporting
  
• 2 – 12x lift in click-through and 20x lift in ROI*

Also available for homepage, video, and (coming soon) on mobile.
*over non-dynamic display campaigns (Yahoo internal data, 2007-2010)

Smart Ads

Retail

Breathe life into brand advertising efforts. Dynamic customized print circulars serve up relevant content to match customers' unique interests and preferences. Drive in- store traffic online. Elevate brand messaging to gain awareness in a crowded online retail space. Be the next retail advertiser to realize the potential of up to a 2,300% return on spend with Yahoo! Smart Ads

* 6pm.com Smart Ads campaign results

Smart Ads

CPG

Drive brand and product awareness through the delivery of personalized ad content, aligning the brand with consumers' attributes and interests. Build brand affinity online with intent-based targeting options, using local product data and store-level data, to deliver personalized ad content.

Smart Ads

Finance

Display banking products to consumers in a specific geographic location to attract new customers and grow your business. Display investment products or services to consumers based on demographic data including age, gender, etc. Finance advertisers have seen up to 300% CTR with Smart Ads over static ads.*

* Contextual Smart Ads finance campaign

Smart Ads

Travel

Create the optimal marketing message for your vacationers to increase bookings online. Dynamic customized ads show consumers the most relevant vacation deals. Smart Ads travel display campaigns* have resulted in over a 200% CTR for advertisers.

* Mont-Tremblant Smart Ads campaign results

Smart Ads

Auto

Localize national car ads to get buyers into local dealerships. Instantly customize promotions or highlight vehicles to a consumer based on age, gender, geography, or preferences. Personalize your retargeting efforts with location specific offers. To create an even bigger immersive brand experience, leverage expandable advertisements to drive awareness. Smart Ads auto advertisers have realized up to 85% lift in CTR over static ads.*

*Average CTR Smart Ads auto campaign

Smart Ads

Insurance

Your insurance customers move fast and are always on-the-go. Grab the attention and interest of your most important audiences at scale while engaging them as individuals with personalized ad content from Smart Ads. Spark interest and drive action with Smart Ads for Video and contextual ads. Optimize product feeds, social sharing, locations and call-to-action ad elements in real-time to make it easier for your customers to find an agent or receive a personalized quote.

Smart Ads

Homepage

Smart Ads pairs endless ad personalization possibilities and robust Yahoo! user data with the unparalleled reach of the Yahoo! Homepage. Connect with a huge, engaged audience of over 113 million unique visitors and over 5.3 billion page views per month to help boost brand awareness and engagement, and deliver even better results for your campaign.