Streaming, expanding, floating, surveying, wrapping units and more—we’ll build your creative concepts into attention-grabbing ads. Your imagination is the limit.

Present a personalized message to your best customers by combining the power of our targeting and promotional opportunities with your creative concept. Tap into the Internet’s potential by using interactive ads that enable your customers to tell you what they want.

Benefit from deep reporting that goes way beyond the click. Track time spent watching video, mouse-over interactions, poll results, average number of panels interacted with and much more. If you design it, we can track it.

We’ll help you—agencies, advertisers and publishers—bring your concepts to life. Plus you’ll be backed by the care and support you’ve come to expect from Yahoo!.

Online marketing is particularly tough these days. The online media world has fragmented, growing from a handful of properties to countless online destinations in a short time. Advertisers struggle to reach consumers who — as a consequence of the proliferation of both media and platforms — are even harder to engage. Reaching the right target is not easy. Reaching your target audiences meaningfully and with execution at scale is nearly impossible.

Yahoo! is the partner who helps you connect. We have massive reach with a quality audience that is deeply engaged. The Yahoo! Network reaches 85% or 155 million unique U.S. users.*

With Yahoo! Targeting, you can execute a “no waste” campaign that targets your segments more precisely by leveraging our massive database of user data. You get quality with no waste with the ability to serve creative that connects 1:1 with consumers.

Make your targeting work for you with Yahoo! Smart Ads. These industry-leading dynamic ads go beyond campaign optimization and targeting to help you drive awareness and meaningful engagement at scale. Smart Ads deliver highly relevant content to consumers with unparalleled consumer insights and low launch and maintenance costs that help you get to market fast.

With Smart Ads, Yahoo! provides advanced targeting capabilities to identify in-market consumers and individual interests. Yahoo!’s Smart Ad technology provides real-time personalization of offers that match the right offer to the right customer at the right time. Smart Ads deliver automated optimization without being limited to available creative executions, accelerated testing of ad variables through dynamic ad generation, and maximized impact of every impression, with measurable ROI.

"1:1 Marketing with Real-Time Delivery of “Right Time, Right Product” Offer

• Delivers right message to distinct user groups based on targeting such as behavior, demo, geo, lifestyle & more
• Greater ad and landing page relevance
• Demonstrated lift in response and engagement

Measurable, High Performance Branded Advertising

• Stronger ROI over traditional banner campaigns
• Increases engagement rates and post-click activity
• Advanced Reporting offers unique insight into niche consumer segments

Easy, Scalable Campaign Management

• Lower creative production costs
• Single I/O for national and regional campaigns
• Access to real-time inventory
• DMA-level reporting capabilities
• 3rd party tracking